In this study I have used a review centric research method for studying the various factors impacting a brand and its branding image. Post identifying the factors I have done a case study of major brands in India and for the factors impacting the brand image of a brand. Developing a conceptual model for the probable impacting factors and then later studying the same for confirming the same factors. In the conceptual model it was identified that Brand Identity is a major factor contributing to build a brand and brand image. The objective of the review centric research study is to find out the major factors that create a brand and later discuss the same, which can act as a tool for further studies for creating Brand Image of major Indian brand.