In the context of this article, the term 'blog' bears the sense of 'personal news journalism'. Blogging has become global phenomenon and has exploded in popularity to the point where are now more than 20 million blogs being tracked around the world. They have risen in prominence as well as in numbers, with some leading blogs challenging the established order of the mainstream press. Indeed, at times the mainstream media has been put in the unusual position of reacting to news that bloggers generate. Blogs have become a communicative alternative for society. As blogs have become a fixture in today's media environment, growing in number and influence in political communication and (mass) media discourse, research on the subject has proliferated, often emphasizing the high-profile conflicts and controversies at the intersection of blogging and journalism. The growing influence of blogs on users has sparked a controversy regarding the role of journalism in the new media landscape. Many observers, particularly journalists working in the mainstream media, have argued for a marked distinction between blogging and journalism, linking the former to freewheeling opinion and the latter to verifiable information.

The research was assessed to evaluate the efficacy of crude extract of Psidium guajava against selected bacterial strains. The extract of Psidium guajava leaves was obtained by three different methods and the inhibition zones obtained through disc diffusion method. In this study, P. guajava extract displayed some degree of antimicrobial activity and presented compound. It was revealed from the results that Psidium guajava leaf extracts shows different degree of inhibition against different microorganisms. This investigation suggests the Psidium guajava to be a good antimicrobial agent against various pathogenic agents. Further investigation is required in this regards that can replace the plant with a very beneficial antimicrobial medicine and enhance its effects.

Stress and its disastrous consequences has spread its tentacles in all the sectors, more importantly in the banking sector because of the rapid changes which is taking place in this sector. The intense competition in introducing innovative products and services to satisfy the divergent customer needs has forced the employees to be always on their toes. The employees in the banking sector are experiencing a tremendous amount of pressure at the work place. Hence the objective of this research paper was to identify and compare the factors causing stress among employees in public and private sector banks and suggest suitable remedies for the same. Statistical tools like factor analysis, regression, chi square and Man-whitney test has been used.

Urban microclimate is very much influenced by the various anthropometric factors like pollution, population growth, scarce vegetation, lack of significant open spaces and so on. Built environment also in a very significant manner contributes in this influence. Considering the building environment of the city, factors like building layout, street geometry contribute a key role in altering the urban micro climate. The comfort of the interior spaces can be improvised with either of the active or passive techniques. Outdoor comfort is seldom thought of .Though there are many aspects of the built environment considered as factors in influencing outdoor thermal comfort, this paper focuses on the contribution of street geometry.
To understand the influence of street geometry on outdoor thermal comfort traditional and the modern streets layout are documented and analyzed. The outcome of this paper is to establish the relationship between the elements of street geometry and the outdoor thermal comfort index PET.

In this study I have used a review centric research method for studying the various factors impacting on Social Marketing the Problems and challenges faced by social marketing. Post identifying the factors I have done a case study of major Effecting Social Marketing in today's market world and for the factors impacting the Social marketing developing a conceptual model for the probable impacting factors and then later studying the same for confirming the same factors. In the conceptual model it was identified that Social Market Identity is a major factor contributing to build a Market image. The objective of the review centric research study is to find out the major facts.

We live in a world with a population of more than 7.1 Billion, have we ever imagine how many Leaders do we have? Yes, most of us are followers; we live in a world where we follow what have been commanded. The intension of this paper is to equip everyone with some knowledge to know how we can identify who leaders are, are you one of them, and how can we help our-selves and other develop leadership qualities. The Model highlights various traits which are very necessary for leadership.
This paper have been investigate and put together after probing almost 30 other research papers. The Principal result we arrived on was that the major/ essential traits which are identified in a Leader are Honesty, Integrity, Drive (Achievement, Motivation, Ambition, Energy, Tenacity and Initiative), Self Confidence, Vision and Cognitive Ability. The Key finding also says that the people with such qualities are not necessary to be in politics, but they are from various walks of life such as major organization, different culture, background, education and ethnicities. Also we found out that just possessing of such traits alone does not guarantee one leadership success as evidence shows that effective leaders are different in nature from most of the other people in certain key respects. So, let us go through the paper to enhance out our mental abilities to search for the Leaders out there.

In this study I have used a review centric research method for studying the various factors impacting a brand and its branding image. Post identifying the factors I have done a case study of major brands in India and for the factors impacting the brand image of a brand. Developing a conceptual model for the probable impacting factors and then later studying the same for confirming the same factors. In the conceptual model it was identified that Brand Identity is a major factor contributing to build a brand and brand image. The objective of the review centric research study is to find out the major factors that create a brand and later discuss the same, which can act as a tool for further studies for creating Brand Image of major Indian brand.

This paper is an endeavour to highlight the health problems of unemployed adults by reviewing the literature. Unemployment is the burning and daunting issue in the present day's world. It becomes great cause for some mortal disease, health problems and suicides. Unemployment completely disturbs the individual physical and psychological wellbeing. It is main source for the various types of psychological disorders and substance abuse. Which is revealed by different researchers like Morries et.al (1994) found a strong causal relationship between unemployment and mortality. Similarly unemployment have an adverse impact on the psychological wellbeing of and individual and unemployment has been found to result in lower self-esteem (Muller et.al., 1993) and a greater incidence of depression (Feather and O'Brien, 1986).So, this paper would be an exhaustive effort to highlight the health concerns of unemployed adults.

In reversible data hiding techniques, the values of host data are modified according to some particular rules and the original host content can be perfectly restored after extraction of the hidden data on receiver side. In this paper, the optimal rule of value modification under a payload -distortion criterion is found by using an iterative procedure, and a practical reversible data hiding scheme is proposed. The secret data, as well as the auxiliary information used for content recovery, are carried by the differences between the original pixel-values and the corresponding values estimated from the neighbours. Here, the estimation errors are modified according to the optimal value transfer rule. Also, the host image is divided into a number of pixel subsets and the auxiliary information of a subset is always embedded into the estimation errors in the next subset. A receiver can successfully extract the embedded secret data and recover the original content in the subsets with an inverse order. This way, a good reversible data hiding performance is achieved.

L'eau est l'élément essentiel qui fait l'objet d'une surveillance attentive à travers le monde. Son importance pour la préservation de la santé publique détermine de vastes programmes de surveillance. Les objectifs du contrôle de la qualité de l'eau destinée à la consommation sont nombreux et varient en fonction des moyens et des possibilités techniques.
Dans le présent travail, nous avons étudié les paramètres physicochimiques d'échantillons d'eau d'oued el Kébir de la ville d'El Tarf (Algérie) pendant l'année 2013.

One of the most significant strategy measures of wireless sensor networks (WSNs) is energy efficiency. Grouping affords an effective way for encompassing the lifetime of the network. We offer a double cluster-heading clustering algorithm using particle swarm optimization (PSO-DH). The algorithm computes two cluster skulls. The determination of the dominant cluster and the immorality cluster-head needs consider the state information, including position and energy reservation about nodes and their neighbors. Because every node contains a list of information about his neighbors and location using connected dominating set. The dominant cluster head (DCH) receives and masses data to analyst directly. The algorithm poises the energy consumption, so it can encompass the network life time effectively.

Activity-based costing system represents a major innovation in management accounting. It is one of the most investigated management accounting concepts, especially in the advanced market economies of United States of investigated management accounting concepts, especially in the advanced market economies of United States of America, United Kingdom, amongst others. In the organizational innovative literature usually a positive association is found between size and organizational innovativeness. Larger firms are argued to have more complex and diverse facilities and greater resources available, and to employ more professional and skilled workers, that facilitate the implementation of innovations. The results of prior studies in the area of activity-based costing are somewhat mixed, however. Using a survey research design, this study examines the influence of firm size on activity-based costing implementation in the Nigerian Manufacturing sector. Data were obtained using structured questionnaire administered to 500 Accountants, Cost Accountants, Management Accountants and Financial Managers who are in full-time employment of 24 randomly selected manufacturing firms listed in the Nigerian Stock Exchange. The result of regression analysis revealed significant relationship between the extent of ABC implementation and firm size in the Nigerian manufacturing sector. It is recommended that future studies should seek to investigate the influence of other contextual factors such as top management support, product diversity and level of competition.

In recent years natural biosurfactants have attracted attention because of their low toxicity, biodegradability, and ecological acceptability. Rhamnolipids is composed of rhamnose sugar molecule and β-hydroxyalkanoic acid. Soil isolates of Pseudomonas fluorescens was used to characterize substrate (Mustard oil, Soybean oil, Olive oil, Palm oil, Sunflower oil and Coconut oil) for highest rhamnolipid production. Highest yield of biosurfactants was obtained from Soybean oil as 7.16 g/L by P. fluorescens. The estimated value of rhamnolipids was 0.437 g/L using Soybean oil from P. fluorescens by Orcinol method. Bacterium was capable of emulsifying a wide range of vegetable oils. The emulsification activity was found stable up to 72 hours. Upon characterizing C:N ratio of higher rhamnolipid was obtained at C:N ratio of 40 (93.75%) for P. fluorescens using Soybean oil as carbon source and Ammonium chloride as nitrogen source. It was revealed that partially purified rhamnolipid of P. fluorescens showed highest emulsification at optimum temperature 4°C for Palm oil, Sunflower oil and Coconut oil (90% all), at pH 6 and pH 7 in Palm oil, Sunflower oil and Coconut oil (90% all) and for 5% NaCl concentration in palm oil (94.44%).

Generalized-Gamma channel model has attracted the attention of many researchers in literature lately because of its versatility and flexibility to generalize other popular channel models like Rayleigh, Weibull, Nakagami-m to name a few. Lot of work has been reported based on output signal to noise ratio (SNR) as the main parameter but literature based on higher order moments of output SNR is relatively sparse. In this paper analysis of higher order moments in terms of skewness and kurtosis of output SNR is presented using generalized gamma model. Analytic expressions for skewness and kurtosis of both transmitted signal and output SNR have been numerically evaluated and illustrated.