Social Media Sites has evolved into an authoritative communication and information sharing tool used by billions of people around the Worldwide to post what is happening now in World. Social media platform permit post the different opinion many of the users. One of the Social media Twitter has turn out to be an important medium for peer interaction. The Existing system used the Sentiment analysis for the Product reviews and Different Classification algorithms for analysis the data in Social media. The Sentiment analysis has gained much notice in recent years for Product reviews in the Market. In this paper, proposed system is Latent analysis and Re tweet based Product reviews generally latent Attributes are Sex, age, regional basis, and political from Twitter user language .Latent attributes mainly helpful for advertising, personalization, and recommendation another Proposed Methodoly Re tweet based Product reviews. Re tweet reviews and Along with No of followers Count, tweet length, Hashtag Mention and Tweet Count are helpful to reviews the Product. The center of attention on expected retweet count of a tweet of an image linked. Data used in this study are online product reviews collected from Twitter.