Interdisciplinary Laboratory of Business Engineering, Soft Skills Management and Law (LIASMAD), Faculty of Legal, Economic and Social Sciences Ain Sebaa, Hassan II Mohammadia University, Casablanca, Morocco
The increasing use of social media in recruitment processes has sparked growing interest in academic literature in recent years. This systematic literature review synthesizes and critically evaluates articles published in indexed journals between 2018 and 2022, aiming to provide a comprehensive understanding of the influence of social media on the recruitment process, identify key trends, challenges, and opportunities, and establish a foundation for future research, and theoretical and practical implications. Platforms such as LinkedIn, Facebook, and Twitter have become indispensable tools in the screening and selection stages of recruitment, leading to a fundamental shift in how employers identify, engage, and hire potential candidates. However, concerns related to privacy, bias, accuracy of information, and ethical and legal challenges need to be addressed. To maximize the potential of social media while minimizing risks, further research is needed to develop best practices for employers, recruitment professionals, and social media platform providers.