As a case of language maintenance Irish is seen by many as a failing attempt to survive an indigenous language. Irish is not a language which lacks poor support from the authorities; on the contrary Irish has the official status in Ireland. Since the commencement of the home rule movement there has been much effort invested to revive the Irish language; yet there is little chance that Irish would be able to maintain a status as the linguistic capital for Irish people. The fact of the situation is that for many Irish speakers, Irish is viewed as a useless language. This process is broad and complex, but one major factor is negative attitudes to a language, both in government policy and local communities. The paper briefly trances the history of the Irish language and discusses the linguistic behaviour or attitude of Irish people being responsible for the failure in language maintenance and revival efforts and consequently resulting in slow and gradual decline of the Irish language. The paper also presents few facts, figures and the reasons that highlight the fact that people's language attitude has negative impact on the Irish language's revitalization efforts. The present study also offers few suggestions on the change of attitude and the consequent possibility for the Irish language to be alive again in the rapidly changing situations.