School of Management and Economics, University of Electronic Science and Technology of China, Qingshuihe Campus: No. 2006, Xiyuan Ave, West Hi-Tech Zone, 611731, Chengdu, Sichuan, China
The purpose of the study is to investigate the relationships among product quality & delivery services, commitment and e-loyalty in the context of e-tailing. The stated variables have considerable importance on firm's performance. The data were collected from a sample of 383 students at universities in China during the first quarter of 2014. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to investigate the hypotheses about relationship among model constructs. The study hypotheses developed were positively confirmed. The study reveals implications in product quality & delivery services, commitment and e-loyalty that are helpful to both academics and practitioners.
Show abstract
Full Text
