This article examines the circulation of Palestinian symbols between genuine political engagement and performative commodification, drawing on the theoretical frameworks of Veblen, Illouz, Debord, and Baudrillard. In Tunisia, these symbols function as markers of memory, solidarity, and resistance, yet they are also vulnerable to political neutralization when integrated into commercial logics or transformed into objects of conspicuous consumption. The study shows, however, that ethical practices — transparency, redistribution of profits, and respect for symbolic integrity — can reconfigure activist marketing as a tool of real support rather than a form of moral spectacle. It also highlights the central role of digital platforms in amplifying mobilization, provided that superficial performativity is contained. The article concludes by calling for a rethinking of activist consumption as a concrete lever for justice and collective action, rather than a display of virtue.
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