The objective of which is to understand to what extent the motivations of agri- entrepreneurs influence the viability of new forms of agricultural entrepreneurship in the periphery of Kinshasa. In total, 20 agri-entrepreneurs operating in the area were contacted. The main results of this research showed that the positive factors which lead public and private agri-entrepreneurs to seize profitable business opportunities or to increase income are more oriented and limited towards improving the quality of personal life and they thus succumb to the practice of hoarding land which limits the agricultural production necessary to supply the city; the negative factors of entrepreneurial motivation are essential for the viability of the agricultural activities of the agri-entrepreneur trader who has no other sources of income. Thus, to remedy the viability of agricultural entrepreneurship in the context of promoting family farming, the article draws attention to agricultural entrepreneurship, the role that peri-urban agriculture had to play through family farming. in the supply of the city of Kinshasa with foodstuffs and its contribution to socio-economic development but also, proposes to state decision-makers to review the policy of granting long lease, facilitate the social balancing of agricultural land, promote female entrepreneurship and encourage farmers to practice agriculture as a business.