Imaginations are essentially made up of shared representations and fed in some way by material images or immaterial that are worked by the imagination. these two bases play an eminently important role in structuring the imagination of the coastal landscape in a contemporary societal context where the primacy of the image prevails. undoubtedly, the discovery of emblematic places was once limited to artists, travelers or writers who reveal the landscape assets of different places of the world. currently, other propagandist occupants have taken over: journalists, columnists as well as social networks that play a key role in promoting of the places. over time, the perception of the coastal landscape is charged with a certain number of affective, material and imaginary values that allows and deviates from reading it. to question this relation to a specific landscape of the sea, an exploratory and qualitative research was conducted on the coastal fringe of the sahel of bizerte through a corpus of images, broadcast speeches and land sales ads published on the internet, crossed with a series of surveys conducted among 15 secondary residents. the first results show that the sea landscape influences the market value of land and real estate and helped to redraw a new configuration of the coast of the sahel of bizerte. our study area is an imaginary place, which, besides its own geographical existence, is a focus of desire and expectations of an idyllic shoreline image.