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International Journal of Innovation and Scientific Research

ISSN: 2351-8014

Sunday 24 November 2024

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Dorra Bouaatour

Personal

Name	Dorra Bouaatour
Affiliation	Doctorante, IHEC Carthage, Tunisia

Documents: 1

Document title

Date

Issue

The effects of negative WOM on Consumer resistance to the adoption of innovation
[ Les effets du B.A.O négatif sur La résistance des consommateurs à l'adoption de l'innovation ]
Author(s): Tarek Abdellatif, Dorra Bouaatour, and Nessrine Khazmi

Full Text

2014

8 (1) , pp. 19-34

International Journal of Innovation and Scientific Research (IJISR)
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