The aim of this study is identify the importance of marketing communications techniques in influencing consumer behavior, and to achieve the purpose of this Research paper, we dropped our study on mobile phone users in Algeria, trying the figure out the impact of these policies on consumer behavior, and to achieve the objectives of the study and testing of hypotheses, we selected sample of 627 persons, the study concluded that both of personal selling, sales promotion and public relations are the most influential on consumer behavior compared to the rest of the elements, and that there are strong impact of marketing communication policies on subscription decision in mobile phone telecommunication service.
This sheet discusses a subject very important it's the relationship between the efficiency of capital markets and the random walk of prices, where they appear this relationship through stock prices, which is expected be responsive to all information reach to investors , and movements of prices become random so long as the information contained independent of one another, which increases the efficiency of capital markets, However, some investors access to private information will leading to a non-random changes in prices as a result of information asymmetry and therefore weaken the efficiency of capital markets, Accordingly came the signal theory to help least partially in the provision and correct the information available to investors and raise the efficiency of capital markets.
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