Concerns, contempt and indifference, forms of social interaction objectifying, among other things, the difficulties that societies face, are exported today through social media. Digital consubstantial with social life also becomes a fertilizer for the expression of social phenomena such as worry, contempt, indifference and violence of all kinds. Faced with the difficulties they create, the victims develop many adaptation strategies in the city of Cotonou. This research aims to analyze the adaptation strategies of actors to the "worries, contempt and indifference" linked to new media in the city of Cotonou. To achieve this objective, a qualitative methodological approach based on the ethnomethodological approach is adopted. 75 resource persons were contacted by reasoned choice and snowball techniques. New forms of worry, contempt and indifference are produced through social media in the city of Cotonou. Their changes are linked to the individualization of socio-digital trajectories and the poorly regulated hyper-accessibility of new media. However, several adaptation strategies are developed by the actors according to their representations. With the persistence of deviance, the challenge of responsible digital education deserves to be taken up more.