In the new era, China's economy is in the key period of changing its development mode and driving force of growth. With the continuous improvement of China's market economy system, small and medium-sized enterprises (SMEs) are facing development opportunities and challenges. Under the background of deepening the reform and opening up in an all-round way, how to enhance the comprehensive ability of enterprises has become a key issue to promote the high-quality development of SMEs. In order to effectively promote the high-quality development and growth of SMEs in China, this paper first analyzed the current situation of employees' ideas and abilities. Based on this, some innovation management strategies and methods were put forward. The proposed management strategies and methods can also provide some references for the development and management of related enterprises in other countries and regions under the background of the new era.