[ Adoption des services numériques du ministère de l’intérieur: Facteurs déterminants et approche UTAUT chez les citoyens marocains ]
Volume 66, Issue 2, May 2023, Pages 351–361
Elmehdi JEDDOU1 and Badia Oulhadj2
1 Laboratoire: LASMO, ENCG, Université Hassan 1er, Settat, Morocco
2 Laboratoire Stratégie et Management des Organisations (LASMO), Ecole Nationale de Commerce et de Gestion (ENCG), Université Hassan 1er, Settat, Morocco
Original language: French
Copyright © 2023 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
In this study, we examine the determinants of the adoption of electronic services of the Moroccan Ministry of the Interior using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical framework. The main objective is to identify the factors influencing the intention to use and the effective adoption of e-government services by Moroccan citizens, with a focus on expected performance, expected effort, facilitating conditions, and social influence. To this end, a quantitative survey was conducted with a sample of 246 Moroccan citizens, and the data collected were analyzed using factor analysis and multiple regression. The results show that expected performance, facilitating conditions, and social influence are determining factors for the intention to use and adoption of e-government services by Moroccan citizens. This research has significant implications for policymakers and practitioners in the field of e-government. The findings of the study suggest that to promote the adoption of online services of the Ministry of the Interior, it is crucial to take into account these key factors and implement measures aimed at improving expected performance, facilitating conditions, and social influence.
Author Keywords: E-government, Adoption, UTAUT, Ministry of the Interior, Moroccan citizen.
Volume 66, Issue 2, May 2023, Pages 351–361
Elmehdi JEDDOU1 and Badia Oulhadj2
1 Laboratoire: LASMO, ENCG, Université Hassan 1er, Settat, Morocco
2 Laboratoire Stratégie et Management des Organisations (LASMO), Ecole Nationale de Commerce et de Gestion (ENCG), Université Hassan 1er, Settat, Morocco
Original language: French
Copyright © 2023 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
In this study, we examine the determinants of the adoption of electronic services of the Moroccan Ministry of the Interior using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical framework. The main objective is to identify the factors influencing the intention to use and the effective adoption of e-government services by Moroccan citizens, with a focus on expected performance, expected effort, facilitating conditions, and social influence. To this end, a quantitative survey was conducted with a sample of 246 Moroccan citizens, and the data collected were analyzed using factor analysis and multiple regression. The results show that expected performance, facilitating conditions, and social influence are determining factors for the intention to use and adoption of e-government services by Moroccan citizens. This research has significant implications for policymakers and practitioners in the field of e-government. The findings of the study suggest that to promote the adoption of online services of the Ministry of the Interior, it is crucial to take into account these key factors and implement measures aimed at improving expected performance, facilitating conditions, and social influence.
Author Keywords: E-government, Adoption, UTAUT, Ministry of the Interior, Moroccan citizen.
Abstract: (french)
Dans cette étude, nous examinons les déterminants de l’adoption des services électroniques du ministère de l’intérieur du Maroc en utilisant la théorie unifiée de l’acceptation et de l’utilisation de la technologie (UTAUT) comme cadre théorique. L’objectif principal est d’identifier les facteurs influençant l’intention d’utilisation et l’adoption effective des services d’e-gouvernement par les citoyens marocains, en mettant l’accent sur la performance attendue, l’effort attendu, les conditions facilitantes et l’influence sociale. Pour ce faire, une enquête quantitative a été menée auprès d’un échantillon de 246 citoyens marocains, et les données recueillies ont été analysées à l’aide de l’analyse factorielle et la régression multiple. Les résultats obtenus montrent que la performance attendue, les conditions facilitantes et l’influence sociale sont des facteurs déterminants pour l’intention d’utiliser et l’adoption des services d’e-gouvernement par les citoyens marocains. Cette recherche a des implications importantes pour les décideurs politiques et les praticiens dans le domaine de l’e-gouvernement. Les conclusions de l’étude suggèrent que pour promouvoir l’adoption des services en ligne du ministère de l’intérieur, il est crucial de prendre en compte ces facteurs clés et de mettre en place des mesures visant à améliorer la performance attendue, les conditions facilitantes et l’influence sociale.
Author Keywords: E-gouvernement, Adoption, UTAUT, Ministère de l’intérieur, Citoyens marocains.
How to Cite this Article
Elmehdi JEDDOU and Badia Oulhadj, “Adoption of digital services of Ministry of Interior: Drivers and UTAUT approach among Moroccan citizens,” International Journal of Innovation and Scientific Research, vol. 66, no. 2, pp. 351–361, May 2023.
