[ نموذج مقترح لسلوك المستهلك المسلم ]
Volume 46, Issue 2, January 2020, Pages 206–228
Arafa Othman Mustafa Abdallah1
1 Assistant Professor, University of Jeddah, College of Business at Khulis, Department of Health Services and Hospital Management, Jeddah, Saudi Arabia
Original language: Arabic
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This study aimed to identify and study the different and varied consumer’s behavior models well in order to provide a proposed model of consumer behavior for the Muslim within the existing models which are used by marketers for the sake of studying and analyzing the factors affecting consumer behavior and as a result affect his decision to purchase. In order to conduct this study, the inductive, deductive and the descriptive approach were used to devise a model of Muslim consumer behavior within the existing models in this field. This study has come up with several results, the most important of which are: 1- All models developed to explain the behavior of the consumer partially fit in the interpretation of the behavior of Muslim consumer because it ignored the role of faith comes first in influencing the behavior of the Muslim consumer. 2- The behavior of the Muslim consumer in the first place is influenced by religious values and moral standards. 3- Marketers should focus on the necessary and semi-essential products, then the luxury ones because the Muslim consumer is controlled by his faith in this area which urges him to mediate and not wasteful. 4- We, as Muslim, urgently need to frame all our marketing activities, especially the promotion, to be in full compliance of what is stated in our Islamic belief in many Quran and Hadith texts. 5- The Muslim consumer is in dire need of products that correspond to his actual needs, and advertisement commensurate with his doctrine and they should also designed to include messages that do not carry what contradicts with religion and morality.
Author Keywords: consumer, consumer behavior, consumer behavior models, purchasing decision, internal stimuli, external stimuli.
Volume 46, Issue 2, January 2020, Pages 206–228
Arafa Othman Mustafa Abdallah1
1 Assistant Professor, University of Jeddah, College of Business at Khulis, Department of Health Services and Hospital Management, Jeddah, Saudi Arabia
Original language: Arabic
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This study aimed to identify and study the different and varied consumer’s behavior models well in order to provide a proposed model of consumer behavior for the Muslim within the existing models which are used by marketers for the sake of studying and analyzing the factors affecting consumer behavior and as a result affect his decision to purchase. In order to conduct this study, the inductive, deductive and the descriptive approach were used to devise a model of Muslim consumer behavior within the existing models in this field. This study has come up with several results, the most important of which are: 1- All models developed to explain the behavior of the consumer partially fit in the interpretation of the behavior of Muslim consumer because it ignored the role of faith comes first in influencing the behavior of the Muslim consumer. 2- The behavior of the Muslim consumer in the first place is influenced by religious values and moral standards. 3- Marketers should focus on the necessary and semi-essential products, then the luxury ones because the Muslim consumer is controlled by his faith in this area which urges him to mediate and not wasteful. 4- We, as Muslim, urgently need to frame all our marketing activities, especially the promotion, to be in full compliance of what is stated in our Islamic belief in many Quran and Hadith texts. 5- The Muslim consumer is in dire need of products that correspond to his actual needs, and advertisement commensurate with his doctrine and they should also designed to include messages that do not carry what contradicts with religion and morality.
Author Keywords: consumer, consumer behavior, consumer behavior models, purchasing decision, internal stimuli, external stimuli.
Abstract: (arabic)
هدفت هذه الدراسة الى التعرف على نماذج سلوك المستهلك ودراستها جيدا بغرض تقديم نموذج مقترح لسلوك المستهلك المسلم في اطار النماذج الموجودة والتى يستخدمها رجال التسويق لدراسة وتحليل العوامل المؤثرة على سلوك المستهلك والتى بدورها تؤثر على اتخاذ قرار الشراء . لاجراء هذه الدراسة تم استخدام المنهج الاستقرائي والاستنباطي لاستنباط نموذج لسلوك المستهلك المسلم في اطار النماذج الموجودة في هذا المجال الى جانب المنهج الوصفي . ولقد خرجت هذه الدراسة بعدة نتائج أهمها : 1. ان جميع النماذج التي وضعت لتفسير سلوك المستهلك تصلح بصورة جزيئة في تفسير سوك المستهلك المسلم وذلك لانها اغفلت دور العقيدة التي تاتي في المقام الاول في التاثير على سلوك المستهلك المسلم . 2. ان سلوك المستهلك المسلم في المقام الاول يتاثر بالقِيَم الدينية والمعايير الأخلاقية. 3.على رجال التسويق التركيز علي المنتجات الضرورية وشبه الضرورية، ثم الكمالية. وذلك لان المستهلك المسلم تضبطه عقيدته في هذا المجال والتي تحثه على التوسط وعدم الاسراف . 4. هنالك حاجة ماسة الى تاطير كافة الانشطة التسويقية وخاصة الترويج بما نصت عليه عيقدتنا الاسلامية في الكثير من النصوص القرانية والاحاديث النبوية. 5. المستهلك المسلم يحتاج الي منتجات تتوافق مع احتياجاته الفعلية، واعلانات تتناسب مع ماجاء في عقيدته السمحاء بحيث تتضمن رسائل لا تحمل مايتنافى مع دينه واخلاقه.
Author Keywords: المستهلك، سلوك المستهلك، نماذج سلوك المستهلك، القرار الشرائي، المثيرات الداخلية، المثيرات الخارجية.
How to Cite this Article
Arafa Othman Mustafa Abdallah, “Proposed model of Muslim consumer behavior,” International Journal of Innovation and Scientific Research, vol. 46, no. 2, pp. 206–228, January 2020.
