[ Diagnostic de la communication interne au sein d’une organisation marocaine ]
Volume 27, Issue 1, October 2016, Pages 130–142
Maha EL KORRI1
1 Doctorante en Education, Management, et Responsabilité sociétale des organisations, Faculté des sciences de l'éducation, Université Mohammed V, Rabat, Morocco
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Today and especially in large companies, internal communication emerges as an important strategic asset. Internal communication is a management assistance tool. It cannot be designed or performed independently. It evolves with the organization and through it. It seems essential to give importance to men because it is they who make the company and not the reverse. This importance is manifest as listening and optimal internal communication that passes through the achievement of many goals for the business. Hence the interest of this article summarizes a study in a Moroccan organization. This investigation concerns the internal communication within an organization operating in the field of insurance. This is achieved diagnosis to identify some strengths and weaknesses in order to propose ways forward in internal communication system. The objective is to make an inventory of the existing while analyzing communication needs. The methodology to carry out this study is as follows: first a pre investigation comprised interviews and a questionnaire 1. The goal was to test the waters to collect the interviewees felt about the internal communication. This step is fundamental because it is a transitional phase to the second experimental stage, which is structured around two in the first steps that the TGN (The nominal group technique) to be followed by a questionnaire 2. The three investigative tools used in this study will be a return of the collected data will be opened, analyzed and interpreted in terms of impact and delete on the internal communication process.
Author Keywords: Internal communication, process, impact, obstacles, improvement.
Volume 27, Issue 1, October 2016, Pages 130–142
Maha EL KORRI1
1 Doctorante en Education, Management, et Responsabilité sociétale des organisations, Faculté des sciences de l'éducation, Université Mohammed V, Rabat, Morocco
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Today and especially in large companies, internal communication emerges as an important strategic asset. Internal communication is a management assistance tool. It cannot be designed or performed independently. It evolves with the organization and through it. It seems essential to give importance to men because it is they who make the company and not the reverse. This importance is manifest as listening and optimal internal communication that passes through the achievement of many goals for the business. Hence the interest of this article summarizes a study in a Moroccan organization. This investigation concerns the internal communication within an organization operating in the field of insurance. This is achieved diagnosis to identify some strengths and weaknesses in order to propose ways forward in internal communication system. The objective is to make an inventory of the existing while analyzing communication needs. The methodology to carry out this study is as follows: first a pre investigation comprised interviews and a questionnaire 1. The goal was to test the waters to collect the interviewees felt about the internal communication. This step is fundamental because it is a transitional phase to the second experimental stage, which is structured around two in the first steps that the TGN (The nominal group technique) to be followed by a questionnaire 2. The three investigative tools used in this study will be a return of the collected data will be opened, analyzed and interpreted in terms of impact and delete on the internal communication process.
Author Keywords: Internal communication, process, impact, obstacles, improvement.
Abstract: (french)
Aujourd’hui et plus particulièrement dans les grandes entreprises, la communication interne apparaît comme un atout stratégique non négligeable. La communication interne est un outil d’aide au management. Elle ne peut être ni conçue, ni pratiquée de manière indépendante. Elle évolue avec l’organisation et à travers elle. Il semble primordial d’accorder de l’importance aux Hommes car ce sont eux qui font l’entreprise et non pas l’inverse. Cette importance doit se manifester par une écoute et une communication interne optimale qui passe par la réalisation de nombreux objectifs pour l’entreprise. D’où l’intérêt de cet article qui résume une étude réalisée au sein d’une organisation marocaine. Cette investigation porte sur la communication interne au sein d’un organisme opérant dans le domaine de l’assurance. Il s’agit de réaliser un diagnostic afin de dégager certains points forts et points faibles dans le but de proposer des voies de progrès au système communication interne. L’objectif étant de réaliser un inventaire de l’existant tout en analysant les besoins en matière de communication. La démarche méthodologique pour mener à bien notre étude se présente comme suit : tout d’abord une pré enquête composée des entretiens et d’un questionnaire 1. L’objectif était de tâter le terrain pour recueillir le ressenti des interviewés quant à la communication interne. Cette étape est fondamentale, car elle constituera une phase de transition à la 2ème étape expérimentale qui est structurée autour de deux sous étapes la première qui la TGN (La technique du groupe nominal) qui sera suivi d’un questionnaire 2. Les trois outils d’investigation utilisés lors de cette étude feront l’objet d’une restitution des données collectées qui seront dépouillées, analysées et interprétées en termes d’impact et de suppression sur le processus communication interne.
Author Keywords: Communication interne, processus, impact, entraves, amélioration.
How to Cite this Article
Maha EL KORRI, “Diagnosis of internal communication within a Moroccan organization,” International Journal of Innovation and Scientific Research, vol. 27, no. 1, pp. 130–142, October 2016.
