International Journal of Innovation and Scientific Research
ISSN: 2351-8014
Tuesday 18 May 2021






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  Call for Papers (June 2021)  

Impact of Social Media on Personality Development

Volume 3, Issue 2, June 2014, Pages 111–116

 Impact of Social Media on Personality Development

Sultan Alzahrani1 and Christian Bach2

1 Department of Biomedical Engineering, University of Bridgeport, Bridgeport, CT06604, USA
2 University of Bridgeport, Bridgeport, CT 06604, USA

Original language: English

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


The aim of the study is to examine the impact of social media on personality development of adolescents and to identify social media factors that influence personality development. A qualitative approach has been adopted in order fully explore the subject matter without any constraints. Data was collected using only peer reviewed Journal Articles and articles from book sections. The grounded theory method was used to reach the conclusion. The findings show that use of social media is extreme in adolescents as they use not only for socializing, but also for communication, entertainment, and all the other activities. The four main social media factors that influence personality development include (i) Culture of Popularity, (ii) Unreal Standards of Appearance, (iii) Approval Seeking Behavior, and (iv) Prevalence of Depression and Anxiety. The research has two main limitations. The first limitation is that the study does not make use of primary data in forms of interviews or observation but it was made sure that only primary sources are used. Secondly, the use of qualitative approach which increases researcher bias. The findings of this study can be used to minimize the negative effects of social media on the personality development of adolescents through educational and intervention plans. The findings show that social media has an adverse effect on the personality development of adolescents. The study specifically identifies the four personality factors that are altered by the excessive use of social media. These findings can be used to develop interventions to minimize this negative impact on adolescents.

Author Keywords: Behavior, Culture of popularity, Facebook and Anxiety.

How to Cite this Article

Sultan Alzahrani and Christian Bach, “Impact of Social Media on Personality Development,” International Journal of Innovation and Scientific Research, vol. 3, no. 2, pp. 111–116, June 2014.