Volume 54, Issue 1, April 2021, Pages 43–55
Leila Ennajeh1
1 Dr in Management, ESC Mannouba University, Labo RIGUEUR, Assistant at University of Gabès, ENIG, Tunisia
Original language: English
Copyright © 2021 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This paper studies the role of social influence in the adoption of information technology. Previous studies have demonstrated the crucial role of social interactions in the case of Open Source Software adoption behaviors for individuals. However, the literature reveals ambiguity on the definition and the measurement of social influence concept. Thus, this paper attempts to develop a kind of understanding about this ambiguity by clarifying the sources of social influence in organization: voluntary use, image, visibility, normative influence, conformity motivation. These concepts identified already in the literature are summarized into two second order constructs in the research model: group pressure and social influence. The research model developed aim to explain and predict Open Source Software adoption behavior depending on these two concepts. Data validation using the Partial least square approach has uncovered new and thorough theoretical and empirical results in the field of information technology/system adoption.
Author Keywords: Social influence, group pressure, Open Source Software, adoption behavior, second order constructs, hierarchical structure, PLS approach.
Leila Ennajeh1
1 Dr in Management, ESC Mannouba University, Labo RIGUEUR, Assistant at University of Gabès, ENIG, Tunisia
Original language: English
Copyright © 2021 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This paper studies the role of social influence in the adoption of information technology. Previous studies have demonstrated the crucial role of social interactions in the case of Open Source Software adoption behaviors for individuals. However, the literature reveals ambiguity on the definition and the measurement of social influence concept. Thus, this paper attempts to develop a kind of understanding about this ambiguity by clarifying the sources of social influence in organization: voluntary use, image, visibility, normative influence, conformity motivation. These concepts identified already in the literature are summarized into two second order constructs in the research model: group pressure and social influence. The research model developed aim to explain and predict Open Source Software adoption behavior depending on these two concepts. Data validation using the Partial least square approach has uncovered new and thorough theoretical and empirical results in the field of information technology/system adoption.
Author Keywords: Social influence, group pressure, Open Source Software, adoption behavior, second order constructs, hierarchical structure, PLS approach.
How to Cite this Article
Leila Ennajeh, “Social and Group Influence on Information Technology Adoption: The Case of Open Source Software Adoption,” International Journal of Innovation and Scientific Research, vol. 54, no. 1, pp. 43–55, April 2021.
