[ La franchise : Concepts et théories ]
Volume 39, Issue 2, November 2018, Pages 216–227
Jalila AIT SOUDANE1 and Mounia AMAZIAN2
1 Research Laboratory in Management Sciences, Mohamed V University, Rabat, Morocco
2 Research Laboratory in Management Sciences, Mohamed V University, Rabat, Morocco
Original language: French
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The franchise remains one of the most effective privileged ways to develop even in a national and international territory. It has been in the long-term since its appearance in the 1970s in America, then in Europe, and has spread to emerging and even developing countries. Its persistent character and the success of its formula known as "win-win" push a most of companies that operating in different sectors to integrate. This article provides a general overview of franchise, notably its definitions and its theoretical foundations, by presenting the different theories that explain this phenomenon. So the objective is to discuss the literature in this context and identify the different forms of franchises.
Author Keywords: franchise, franchisor, franchisee, theories, forms.
Volume 39, Issue 2, November 2018, Pages 216–227
Jalila AIT SOUDANE1 and Mounia AMAZIAN2
1 Research Laboratory in Management Sciences, Mohamed V University, Rabat, Morocco
2 Research Laboratory in Management Sciences, Mohamed V University, Rabat, Morocco
Original language: French
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The franchise remains one of the most effective privileged ways to develop even in a national and international territory. It has been in the long-term since its appearance in the 1970s in America, then in Europe, and has spread to emerging and even developing countries. Its persistent character and the success of its formula known as "win-win" push a most of companies that operating in different sectors to integrate. This article provides a general overview of franchise, notably its definitions and its theoretical foundations, by presenting the different theories that explain this phenomenon. So the objective is to discuss the literature in this context and identify the different forms of franchises.
Author Keywords: franchise, franchisor, franchisee, theories, forms.
Abstract: (french)
La franchise demeure un des moyens privilégiés pour se développer dans un territoire national et même international. Elle s’est inscrite durablement depuis son apparition dans les années 70 en Amérique suivie par l’Europe, et s’est étalée jusqu’aux pays émergents et même aux pays en voie de développement. Son caractère de persistance et le succès de sa formule connue par « formule gagnant-gagnant » pousse un nombre croissant d’entreprises exerçant dans des différents secteurs d’y intégrer. Cet article donne une vue générale sur la franchise, notamment sur ses définitions et ses fondement théoriques en présentant les différentes théories qui expliquent ce phénomène. Donc l’objectif est de faire l’état de la littérature dans ce domaine et d’identifier les différentes formes de franchises.
Author Keywords: franchise, franchiseur, franchisé, théories, formes.
How to Cite this Article
Jalila AIT SOUDANE and Mounia AMAZIAN, “Franchise : Concepts and theories,” International Journal of Innovation and Scientific Research, vol. 39, no. 2, pp. 216–227, November 2018.
