[ La responsabilité sociétale des entreprises au Maroc : entre l’engagement effectif et l’investissement marketing ]
Volume 38, Issue 2, September 2018, Pages 301–310
Yaser Mounir1 and Youssef Moflih2
1 Doctorant, Université Hassan II-Casablanca, Faculté des Sciences Juridiques, Economiques et Sociales, Département de science de gestion, Laboratoire de Recherche sur la Nouvelle Economie et Développement LARNED, Ain Sebaâ, Casablanca, Morocco
2 Professeur chercheur, FSJES Ain Sebaa Université Hassan II de Casablanca, Département des Sciences Economiques et Gestion, Laboratoire de recherche sur la nouvelle économique et développement, Morocco
Original language: French
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The concept of corporate social responsibility (CSR) has a long and varied history associated with the evolution of the concept and the definition of corporate social responsibility (CSR). on the other hand, although it is possible to see CSR fingerprints around the world, formal writings have been most evident in the united states, where a considerable number of publications have accumulated. this movement of corporate social responsibility began in the 1950s in the United States before it appeared in Europe in the 1990s. indeed, from the appearance of the book «Social Responsibilities of the Businessman (SRB) » of Howard R. Bowen who is identified as the founding father of the concept of corporate social responsibility, different definitions have been written in relation to this concept, and to this day no definition seems to have the consent around the world to achieve universal thinking. our objective through this document is to highlight the conceptual evolution of corporate social responsibility and we also present the various most widely used definitions that are exhaustive in nature.
Author Keywords: CSR, business, society, corporate social responsibility.
Volume 38, Issue 2, September 2018, Pages 301–310
Yaser Mounir1 and Youssef Moflih2
1 Doctorant, Université Hassan II-Casablanca, Faculté des Sciences Juridiques, Economiques et Sociales, Département de science de gestion, Laboratoire de Recherche sur la Nouvelle Economie et Développement LARNED, Ain Sebaâ, Casablanca, Morocco
2 Professeur chercheur, FSJES Ain Sebaa Université Hassan II de Casablanca, Département des Sciences Economiques et Gestion, Laboratoire de recherche sur la nouvelle économique et développement, Morocco
Original language: French
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The concept of corporate social responsibility (CSR) has a long and varied history associated with the evolution of the concept and the definition of corporate social responsibility (CSR). on the other hand, although it is possible to see CSR fingerprints around the world, formal writings have been most evident in the united states, where a considerable number of publications have accumulated. this movement of corporate social responsibility began in the 1950s in the United States before it appeared in Europe in the 1990s. indeed, from the appearance of the book «Social Responsibilities of the Businessman (SRB) » of Howard R. Bowen who is identified as the founding father of the concept of corporate social responsibility, different definitions have been written in relation to this concept, and to this day no definition seems to have the consent around the world to achieve universal thinking. our objective through this document is to highlight the conceptual evolution of corporate social responsibility and we also present the various most widely used definitions that are exhaustive in nature.
Author Keywords: CSR, business, society, corporate social responsibility.
Abstract: (french)
Le concept de responsabilité sociétale des entreprises (RSE) a une histoire longue et variée associée à l'évolution du concept et à la définition de la responsabilité sociétale des entreprises (RSE). Par ailleurs, bien qu'il soit possible de voir les empreintes de la RSE dans le monde, les écrits formels ont été les plus évidents aux États-Unis, où un nombre considérable de publications s'est accumulé. Ce mouvement de la responsabilité sociétale des entreprises a connu naissance dès les années 1950 aux Etats-Unis avant qu’il ne soit apparu en Europe lors des années 1990. En effet à partir de l’apparition de de l’ouvrage « Social Responsibilities of the Businessman (SRB) » de Howard R. Bowen qui est identifié comme le père fondateur de la notion de Responsabilité Sociale de l’entreprise, différentes définitions ont été rédigées par rapport à ce concept, et à ce jour aucune définition ne semble avoir le consentement dans le monde entier pour aboutir à une pensée universelle. Notre objectif à travers ce document est de mettre en évidence l'évolution conceptuel de la responsabilité sociétale des entreprises et nous présentons également les différentes définitions les plus largement utilisées qui sont de caractère exhaustif.
Author Keywords: RSE, société, entreprise, responsabilité sociale/sociétale.
How to Cite this Article
Yaser Mounir and Youssef Moflih, “Corporate Social Responsibility in Morocco : Between Effective Engagement and Marketing Investment,” International Journal of Innovation and Scientific Research, vol. 38, no. 2, pp. 301–310, September 2018.
