[ TIC, innovation et impacts sur l'analyse concurrentielle: Leader Firme du Bassin Minier Tunisien ]
Volume 10, Issue 1, October 2014, Pages 195–217
Mohsen Brahmi1, Sonia Zouari2, and Bensalem Karim3
1 Faculty of Economics and Management, University of Sfax, Campus Zarruk Gafsa IAE, Tunisia
2 High Institute of Business Administration HBAI.S, Tunisia
3 ISEM Versailles Saint Quentin University, Centre REGEC Nantes, France
Original language: French
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The objective of this paper is to reveal the reality of the use of the New Technologies ICT on the competitive analysis, in the context of the Tunisian Firms, through the study of one of the most important on a national scale which is the Tunisian public CPGT Firm. This research study, besides, allowed revealing the role and the real impact of the ICT on the competitive structure of this Firm within this more relentless world environment. We took as approach of empirical investigation the technique of the survey (investigation) by questionnaire with the staff and the conversations (interviews) with the responsible leaders on the strategic orientation of the firm in the medium and long term, on the technological and informative infrastructure as well as at the level of the competitive strategy of the firm.
Author Keywords: ICT, Tunisian public Firm, Competitive strategy, Infrastructure technology.
Volume 10, Issue 1, October 2014, Pages 195–217
Mohsen Brahmi1, Sonia Zouari2, and Bensalem Karim3
1 Faculty of Economics and Management, University of Sfax, Campus Zarruk Gafsa IAE, Tunisia
2 High Institute of Business Administration HBAI.S, Tunisia
3 ISEM Versailles Saint Quentin University, Centre REGEC Nantes, France
Original language: French
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The objective of this paper is to reveal the reality of the use of the New Technologies ICT on the competitive analysis, in the context of the Tunisian Firms, through the study of one of the most important on a national scale which is the Tunisian public CPGT Firm. This research study, besides, allowed revealing the role and the real impact of the ICT on the competitive structure of this Firm within this more relentless world environment. We took as approach of empirical investigation the technique of the survey (investigation) by questionnaire with the staff and the conversations (interviews) with the responsible leaders on the strategic orientation of the firm in the medium and long term, on the technological and informative infrastructure as well as at the level of the competitive strategy of the firm.
Author Keywords: ICT, Tunisian public Firm, Competitive strategy, Infrastructure technology.
Abstract: (french)
L'objectif de ce papier est de déceler la réalité de l'utilisation des Nouvelles Technologies TIC sur l'analyse concurrentielle, dans le contexte des entreprises Tunisiennes, à travers l'étude de l'une des plus importantes à l'échelle nationale qui est la Firme publique Tunisienne CPGT. Cette étude de recherche permettra, par ailleurs, de dégager le rôle et l'impact réel des TIC sur la structure concurrentielle de cette Firme au sein de cet environnement mondial plus acharné. On a tenu compte comme approche d'investigation empirique la technique de l'enquête par questionnaire auprès du personnel et des entretiens avec les dirigeants responsables sur l'orientation stratégique de la Firme à moyen et long terme, sur l'infrastructure technologique et informationnelle ainsi qu'au niveau de la stratégie concurrentielle de la Firme.
Author Keywords: TIC, Firme publique Tunisienne, stratégie concurrentielle, infrastructure technologique.
How to Cite this Article
Mohsen Brahmi, Sonia Zouari, and Bensalem Karim, “ICT, innovation and impact on the competitive analysis: Tunisian Leader Basin Mining Firm,” International Journal of Innovation and Scientific Research, vol. 10, no. 1, pp. 195–217, October 2014.
