Volume 3, Issue 2, June 2014, Pages 193–198
Haifa Alghwery1 and Christian Bach2
1 Department of Technology, Management School of Engineering, University of Bridgeport, Bridgeport, CT 06604, USA
2 University of Bridgeport, Bridgeport, CT 06604, USA
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The purpose of the research was to offer the simplistic model that can be implemented to provide customer satisfaction. The research implemented the descriptive qualitative methodology. The research design was Meta-analysis. The research finding indicated that product quality, customer services and trust positively affected the customer's satisfaction. The product price affected the customer satisfaction in both negative and positive ways. The research relies on the analysis of quantitative and qualitative journals. The lack of quantitative research undermines the generalization level for the research findings. The research allows the provision of a customer satisfaction model that can be implemented in the research of the organization's position. The research allows the provision of a customer satisfaction model that can be implemented is the research of the organization's position.
Author Keywords: Low customer satisfaction, product quality, product price, trust and customer services.
Haifa Alghwery1 and Christian Bach2
1 Department of Technology, Management School of Engineering, University of Bridgeport, Bridgeport, CT 06604, USA
2 University of Bridgeport, Bridgeport, CT 06604, USA
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The purpose of the research was to offer the simplistic model that can be implemented to provide customer satisfaction. The research implemented the descriptive qualitative methodology. The research design was Meta-analysis. The research finding indicated that product quality, customer services and trust positively affected the customer's satisfaction. The product price affected the customer satisfaction in both negative and positive ways. The research relies on the analysis of quantitative and qualitative journals. The lack of quantitative research undermines the generalization level for the research findings. The research allows the provision of a customer satisfaction model that can be implemented in the research of the organization's position. The research allows the provision of a customer satisfaction model that can be implemented is the research of the organization's position.
Author Keywords: Low customer satisfaction, product quality, product price, trust and customer services.
How to Cite this Article
Haifa Alghwery and Christian Bach, “Customer Satisfaction,” International Journal of Innovation and Scientific Research, vol. 3, no. 2, pp. 193–198, June 2014.
