Dorra Bouaatour
 
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International Journal of Innovation and Scientific Research
ISSN: 2351-8014
 
 
Friday 29 May 2020

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  Call for Papers (June 2020)  
 
 
 

Dorra Bouaatour


Personal

Name Dorra Bouaatour
Affiliation Doctorante, IHEC Carthage, Tunisia

Documents: 1

Document title Date Issue
The effects of negative WOM on Consumer resistance to the adoption of innovation
[ Les effets du B.A.O négatif sur La résistance des consommateurs à l'adoption de l'innovation ]

Author(s): Tarek Abdellatif, Dorra Bouaatour, and Nessrine Khazmi
Show abstract   Full Text
2014 8 (1) , pp. 19-34