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International Journal of Innovation and Scientific Research
ISSN: 2351-8014
 
 
Tuesday 02 June 2020

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  Call for Papers (June 2020)  
 
 
 

Factors Influencing SMEs' Export Performance and Marketing strategy


Volume 5, Issue 2, July 2014, Pages 136–145

 Factors Influencing SMEs' Export Performance and Marketing strategy

Salem BEN BRAHIM

Original language: English

Received 25 May 2014

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The present paper aims at identifying SMEs' export marketing strategy (EMS) and export performance (EP). A consistent interest in international marketing has been to study factors influencing SMEs' export performance. To this end, a survey of 216 Tunisian SMEs was conducted. The results indicate that technological benefits have a positive effect on SMEs adaptation, which positively affects EP. They also indicate that firm size positively relates to export growth.

Author Keywords: International Marketing, Export Performance, Adaptation of Export Marketing Strategy, SMEs.


How to Cite this Article


Salem BEN BRAHIM, “Factors Influencing SMEs' Export Performance and Marketing strategy,” International Journal of Innovation and Scientific Research, vol. 5, no. 2, pp. 136–145, July 2014.