Volume 5, Issue 2, July 2014, Pages 136–145
Salem BEN BRAHIM1
1 Faculté des Sciences Economiques et de Gestion de Tunis, Université de Tunis El Manar- Le campus universitaire, B.P 248 - El Manar II, 2092 Tunis, Tunisie
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The present paper aims at identifying SMEs' export marketing strategy (EMS) and export performance (EP). A consistent interest in international marketing has been to study factors influencing SMEs' export performance. To this end, a survey of 216 Tunisian SMEs was conducted. The results indicate that technological benefits have a positive effect on SMEs adaptation, which positively affects EP. They also indicate that firm size positively relates to export growth.
Author Keywords: International Marketing, Export Performance, Adaptation of Export Marketing Strategy, SMEs.
Salem BEN BRAHIM1
1 Faculté des Sciences Economiques et de Gestion de Tunis, Université de Tunis El Manar- Le campus universitaire, B.P 248 - El Manar II, 2092 Tunis, Tunisie
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The present paper aims at identifying SMEs' export marketing strategy (EMS) and export performance (EP). A consistent interest in international marketing has been to study factors influencing SMEs' export performance. To this end, a survey of 216 Tunisian SMEs was conducted. The results indicate that technological benefits have a positive effect on SMEs adaptation, which positively affects EP. They also indicate that firm size positively relates to export growth.
Author Keywords: International Marketing, Export Performance, Adaptation of Export Marketing Strategy, SMEs.
How to Cite this Article
Salem BEN BRAHIM, “Factors Influencing SMEs' Export Performance and Marketing strategy,” International Journal of Innovation and Scientific Research, vol. 5, no. 2, pp. 136–145, July 2014.
