Volume 2, Issue 2, June 2014, Pages 313–320
Binbin He1 and Christian Bach2
1 Department of Technology Management, University of Bridgeport, Bridgeport, CT 06604, USA
2 University of Bridgeport, Bridgeport, CT 06604, USA
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Perceived risk, Shopping motivations, Experience, Service quality and Trust are five important factors to improve the competitiveness of online shopping.
Author Keywords: Perceived Risk, Shopping Motivations, Experience, Service Quality, Trust.
Binbin He1 and Christian Bach2
1 Department of Technology Management, University of Bridgeport, Bridgeport, CT 06604, USA
2 University of Bridgeport, Bridgeport, CT 06604, USA
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Perceived risk, Shopping motivations, Experience, Service quality and Trust are five important factors to improve the competitiveness of online shopping.
Author Keywords: Perceived Risk, Shopping Motivations, Experience, Service Quality, Trust.
How to Cite this Article
Binbin He and Christian Bach, “Influence Factors of Online Shopping,” International Journal of Innovation and Scientific Research, vol. 2, no. 2, pp. 313–320, June 2014.
