International Journal of Innovation and Scientific Research
ISSN: 2351-8014
Tuesday 27 June 2017






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In Press: Effects of Multimedia Family Planning Promotion on Women Contraceptive Use in Arumeru District


Isa Sekro Mwejuma1, Peter E. Mosha2, and Stanslaus M. Msuya3

1 Institute of Rural Development Planning, Tanzania
2 Institute of Rural Development Planning, Tanzania
3 Institute of Rural Development Planning, Tanzania

Original language: English

Received 8 February 2017

Copyright © 2017 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


Contraceptive use has been shown to increase rapidly in Tanzania in recent years, but it remains unclear whether exposure to messages about contraceptive through multimedia has a positive influence to use and at what magnitude. This paper used a cross-sectional data from 67 women of reproductive age collected in 2014 about the effects of multimedia on women contraceptive use at Kiranyi ward in Arumeru District in Arusha. The data were used to examine extent of multimedia in promoting contraceptive use among these women, the influence of multimedia on women contraceptive use and determining the association between multimedia and women contraceptive use. IBM SPSS Statistics version 20 was used for data analysis. Findings indicated that about 61.2% Radio and 20.9% Television are the common media used in promoting women contraceptive use. Multimedia shows a great influence on women contraceptive use as 82.1% of the women interviewed claimed to have adapted contraceptive use after they heard contraceptive use advertisement from media. Media information affects women contraceptive use behavior through changing attitudes, adapting contraceptive use. Findings also revealed that there is an association between multimedia and women contraceptive use at p<0.001 in which 82.1% of the women of reproductive age interviewed in the study area adopted contraceptive use after heard contraceptive information from the media. It was concluded that multimedia family planning promotion had an effect on women contraceptive use. The Researcher recommended that responsible players should strengthen multimedia messages to ensure effective dissemination of contraceptive use information hence create enough knowledge and awareness on understanding proper women contraceptive use.

Author Keywords: Family Planning, Contraception, Multimedia, Contraceptive Prevalence rate, Reproductive health.