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International Journal of Innovation and Scientific Research
ISSN: 2351-8014
 
 
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Behind The Eco Innovation Efforts: A Review of Dynamic Capabilities Theory


Volume 11, Issue 2, November 2014, Pages 450–456

 Behind The Eco Innovation Efforts: A Review of Dynamic Capabilities Theory

Lizwa Rashid, Juhaini Jabar, and Samer Shami

Original language: English

Received 16 September 2014

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


In the new millennium, scholars and business personal are actively searching a secret recipe on how to support the ability of current generations to meet their needs without compromising the ability of future generations to meet theirs. As many research discovered that eco innovation echoes to the sustainability development, research opportunity knocked the door for knowledge discovery as limited information reveals under this domain. Therefore, the purpose of this paper is to shed light on the role of eco innovation efforts towards sustainable development particularly in the automotive industries. There are five types of eco innovation that highly discussed in the literature namely eco product, process, marketing, organization and institutional. However, the technical eco innovation in forms of product and process relatively embrace by automotive industries as this industry received global forces in order to reduce pollution and waste creation. Furthermore, many scholars acknowledge that the automotive industries behave as a driver to improve sustainability performance. Secondly, this paper will discuss the secret weapons behind the eco innovation efforts underlines product and process innovation by reviewing dynamic capabilities theory. Last but not least, at the end of this paper, new paradigm for new research opportunities in automotive industries will be discussed.

Author Keywords: Eco Innovation, Dynamic eco innovation practices, sustainability, automotive industry.


How to Cite this Article


Lizwa Rashid, Juhaini Jabar, and Samer Shami, “Behind The Eco Innovation Efforts: A Review of Dynamic Capabilities Theory,” International Journal of Innovation and Scientific Research, vol. 11, no. 2, pp. 450–456, November 2014.