Volume 6, Issue 1, August 2014, Pages 68–70
Ms. Mamta Bhardwaj1
1 Assistant Professor, Department of Commerce, University of Delhi /Janki Devi Memorial College New Delhi, Delhi, India
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This article focus on the important issue of marketing that is Green marketing. This is one of the biggest needs of the time to keep our environment safe. So this article focuses on the various organizations or the corporates that are actually taking the initiative to keep our environment free from harmful pollutants. Many companies are adopting green for capturing market opportunity and we can say that there is a future of green marketing in India. There are many examples which show that how companies are moving towards this "green concept".
Author Keywords: Green Marketing, Environment, Eco- friendly, E-waste.
Ms. Mamta Bhardwaj1
1 Assistant Professor, Department of Commerce, University of Delhi /Janki Devi Memorial College New Delhi, Delhi, India
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This article focus on the important issue of marketing that is Green marketing. This is one of the biggest needs of the time to keep our environment safe. So this article focuses on the various organizations or the corporates that are actually taking the initiative to keep our environment free from harmful pollutants. Many companies are adopting green for capturing market opportunity and we can say that there is a future of green marketing in India. There are many examples which show that how companies are moving towards this "green concept".
Author Keywords: Green Marketing, Environment, Eco- friendly, E-waste.
How to Cite this Article
Ms. Mamta Bhardwaj, “GREEN MARKETING: THE EMERGING TREND IN INDIA,” International Journal of Innovation and Scientific Research, vol. 6, no. 1, pp. 68–70, August 2014.
