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International Journal of Innovation and Scientific Research
ISSN: 2351-8014
 
 
Sunday 20 October 2019

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Customer Satisfaction


Volume 3, Issue 2, June 2014, Pages 193–198

 Customer Satisfaction

Haifa Alghwery and Christian Bach

Original language: English

Received 2 May 2014

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The purpose of the research was to offer the simplistic model that can be implemented to provide customer satisfaction. The research implemented the descriptive qualitative methodology. The research design was Meta-analysis. The research finding indicated that product quality, customer services and trust positively affected the customer's satisfaction. The product price affected the customer satisfaction in both negative and positive ways. The research relies on the analysis of quantitative and qualitative journals. The lack of quantitative research undermines the generalization level for the research findings. The research allows the provision of a customer satisfaction model that can be implemented in the research of the organization's position. The research allows the provision of a customer satisfaction model that can be implemented is the research of the organization's position.

Author Keywords: Low customer satisfaction, product quality, product price, trust and customer services.


How to Cite this Article


Haifa Alghwery and Christian Bach, “Customer Satisfaction,” International Journal of Innovation and Scientific Research, vol. 3, no. 2, pp. 193–198, June 2014.