Volume 19, Issue 1, November 2015, Pages 24–32
Geidy Tiara Ariendi1, Arief Daryanto2, and Bunasor Sanim3
1 Graduate Program of Management and Business, Bogor Agricultural University, Bogor, West Java, Indonesia
2 Graduate Program of Management and Business, Bogor Agricultural University, Bogor, West Java, Indonesia
3 Graduate Program of Management and Business, Bogor Agricultural University, Bogor, West Java, Indonesia
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The continued development of the business industry makes the green property company must have a specific strategy to increase competitiveness and provide long-term capacity in the face of competition, especially in Pekanbaru city. This study aims to analyze the state of competition within the industry green property facing the company, analyze the internal and external factors affecting the Company's business development in Pekanbaru, and formulate what the main strategies that can be applied to improve the competitiveness of companies in the city of Pekanbaru. There are some alternative strategies that resulted from the analysis of the IFE, EFE, IE matrix, and SWOT analysis is then performed to select a primary strategy QSPM suggested for the Company. The results showed that the main strategies suggested to the Company in order to increase their competitiveness is to open a new project in Pekanbaru. For further research, researchers suggested to do the counting efficiency and effectiveness of alternative strategies generated.
Author Keywords: competitiveness strategy, green property, IE matrix, SWOT, QSPM.
Geidy Tiara Ariendi1, Arief Daryanto2, and Bunasor Sanim3
1 Graduate Program of Management and Business, Bogor Agricultural University, Bogor, West Java, Indonesia
2 Graduate Program of Management and Business, Bogor Agricultural University, Bogor, West Java, Indonesia
3 Graduate Program of Management and Business, Bogor Agricultural University, Bogor, West Java, Indonesia
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The continued development of the business industry makes the green property company must have a specific strategy to increase competitiveness and provide long-term capacity in the face of competition, especially in Pekanbaru city. This study aims to analyze the state of competition within the industry green property facing the company, analyze the internal and external factors affecting the Company's business development in Pekanbaru, and formulate what the main strategies that can be applied to improve the competitiveness of companies in the city of Pekanbaru. There are some alternative strategies that resulted from the analysis of the IFE, EFE, IE matrix, and SWOT analysis is then performed to select a primary strategy QSPM suggested for the Company. The results showed that the main strategies suggested to the Company in order to increase their competitiveness is to open a new project in Pekanbaru. For further research, researchers suggested to do the counting efficiency and effectiveness of alternative strategies generated.
Author Keywords: competitiveness strategy, green property, IE matrix, SWOT, QSPM.
How to Cite this Article
Geidy Tiara Ariendi, Arief Daryanto, and Bunasor Sanim, “Strategy for Increasing Business Competitiveness of Green Property,” International Journal of Innovation and Scientific Research, vol. 19, no. 1, pp. 24–32, November 2015.
