Volume 14, Issue 2, April 2015, Pages 278–286
Manali Khaniwale1
1 University of Bridgeport, Bridgeport, CT, USA
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies by getting an insight about what affects the decision making of consumers. The purpose of this paper is to analyze the theoretical aspects of consumer buying behavior and the factors that influence it. This paper also reviews the relationship between consumer buying behavior and the factors that influence the consumer's purchasing process and purchase decision.
Author Keywords: internal and external factors, factors affecting purchase decision.
Manali Khaniwale1
1 University of Bridgeport, Bridgeport, CT, USA
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies by getting an insight about what affects the decision making of consumers. The purpose of this paper is to analyze the theoretical aspects of consumer buying behavior and the factors that influence it. This paper also reviews the relationship between consumer buying behavior and the factors that influence the consumer's purchasing process and purchase decision.
Author Keywords: internal and external factors, factors affecting purchase decision.
How to Cite this Article
Manali Khaniwale, “Consumer Buying Behavior,” International Journal of Innovation and Scientific Research, vol. 14, no. 2, pp. 278–286, April 2015.
